A range for your customers
Introduce Ultra alongside footwear, outdoor and winter-sport essentials. Product availability is confirmed for your market.
Program information and applications are currently available in English.
FOR STORES THAT SELL TO CUSTOMERS
Add SOTHING shoe and boot care to your retail range. Tell us what kind of store you run, where you sell and the customers you serve.
Apply for retail partnership ↗
Introduce Ultra alongside footwear, outdoor and winter-sport essentials. Product availability is confirmed for your market.
Tell us about your display space. Demo-unit terms and materials are reviewed separately; no free unit or gift is automatic.
Start with an agreed opening order. Reorder conditions and further support follow your written terms and sales review.
How it works
Choose your partner type and share your store, customer base and sales channels.
We assess product fit, locations, proposed market and customer support.
Review supply pricing, opening order, approved channels and the applicable market-specific advertising policy.
Place the agreed order, use approved materials and review stock and customer feedback before reordering.
Partnership essentials
Retail Partners is for businesses selling directly to end customers through approved stores or websites. Select one primary partner type so we can route your application and understand priority retail categories. If you also supply other retailers, describe that activity or apply through Distribution.
Retailer supply prices are quoted privately after review. For comparable products, markets and delivery terms, approved retail supply pricing is below the applicable bulk price, with approved distribution supply pricing below retail supply pricing. Minimum order, currency, freight, tax responsibility and payment are confirmed in writing. No fixed opening quantity, credit term or free demo unit is promised by applying.
The signed agreement must identify approved stores, websites, territory and product scope. Amazon, eBay and other third-party marketplaces require separate written authorisation; approval as a Retail Partner does not authorise marketplace listings, sales or advertising. Any applicable US minimum advertised price (MAP), covered advertising, promotion exceptions and effective date are specified in a separate market-specific schedule before supply. MAP governs advertising, not the actual resale transaction price, and is not imposed where local law prohibits it.
Use approved product claims and brand materials, maintain product traceability and handle customer enquiries as agreed. Display support, returns, warranty duties and review steps are confirmed in the agreement. Unapproved channels or other breaches may lead to review or suspension of future supply under the agreed terms. No exclusivity, sub-distribution rights, referral commission or automatic discount stacking is granted.
Business cooperation framework · 23 October 2026
Retail Partners
Complete the details, review your application, then send the prepared email to our business team.